The fare wars have begun, this time it isnt on the skies though, but its for the humble mobile phone which have become a gadget used by almost every Indian. This this undoubtedly the dawn of a new era. Most GSM companies have slashed their rates by a good margin. Reliance went a step further reducing rates for all GSM and CDMA customers to 50p/min for all local calls. Whats more is that they are openly challenging Bharti and Vodafone to follow suit by making a mockery of their conditions apply things and special vouchers needed to get equivalent rates.
See the latest ad by Reliance mobile which makes a mockery of Airtel, Vodafone and others who don’t actually reduce their rates without conditions , enjoy Hrithik’s performance as a Pied Piper :
Here is to hoping all the big players realise that their drop in revenue will be nothing compared to the people who switch to other companies after they dont reduce their rates.